Kenyan influencer marketing platform Wowzi launches its partnership with Mastercard and Egypt-based Masria Digital Payments to disrupt the financial management landscape for content creators with digital card solutions for US$ 2.04 million.
Founded in May 2020, Wowzi was developed by Brian Mogeni, Mike Otieno, and Dr. Hassan Bashir to create a scalable platform that any brand across any sector can quickly use for deploying large-scale WOM messages across thousands of users This form of word-of-mouth marketing for hire put real users who refer the product since they will be paid depending on the number of promotional posts they make on social media and other online platforms.
The well-funded start-up has now entered a five-year partnership agreement with Mastercard and MDP, through which it will offer Wowzi content creators a range of digital card benefits. These cards are developed using MDP’s digital payment solutions, and presents content creators with a simple and secure user platform for both physical and electronic purchases.
“Our journey has always been driven by the belief that content creators are the heartbeat of the digital age. This strategic partnership with Mastercard and MDP represents a pivotal moment in our mission to empower these creators. Innovation is at the core of our values, and we recognise that the influencer and creator market is underserved when it comes to payment solutions,” Otieno said.
“We are dedicated to being at the forefront of technology solutions that cater to the unique needs of content creators. This collaboration allows us to not only address those needs but to set new standards in financial empowerment, security, and convenience for our valued community.”
