Nigerian tech-enabled learning firm, FLOW, which deploys positive psychology and social-emotional learning to develop engaging lessons for kids between the ages of 7 and 18, is set to replicate its model in other African states and the UK.
“Ideas of FLOW were initiated based on my struggling educational system and recognizing that success in education does not mean all aspects of individuals’ development are met,” the founder of FLOW Morayo Ojikutu said.
Born as a result of such visions, FLOW was initially an attempt to bring more into schooling than is normally provided by curriculums and texts. It has produced online learning systems for learners and for schools, according to Ojikutu, who added that her dream was, “Every young person has a fulfilling life based on the principles and the sense of duty”.
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She said the three programs offered within the framework of the company’s comprehensive educational program are aimed at making young people self-sufficient and helping them develop by providing them with knowledge and skills to achieve their potential.
Formal methods of learning largely do not develop every child to the fullest of one’s abilities, since classes are more centred on memorization, with little regard for such soft competencies as, for instance, emotional intelligence or creativity.
“FLOW addresses this significant gap by integrating essential life skills into the education process, preparing children not just for tests, but for life. Our approach sets us apart from conventional educational models and positions us uniquely in a market ripe for transformative solutions,” said Ojikutu.
The content of the learning materials is based on the components of Positive Psychology and Behavioural Economics, and within a year of operation, the organization has signed contracts with over 30 schools in Lagos and has entered the market with high brand awareness without focusing on advertising.
“Our next goal is to expand this to low-income schools and expand internationally,” explained Ojikutu.
The startup also has the international market plans too.
“Currently, our operations are centered in Nigeria, but plans are underway to expand to the UK and other African countries, aiming to adapt our successful models to new cultural and educational landscapes,” Ojikutu said.
Orange Corners, in partnership with the Kingdom of the Netherlands, invested US$30,000 into FLOW, and more recently, the Mastercard Foundation provided FLOW with an additional US$100,000.
“These funds have been very instrumental in expanding our operations and improving our programs,” Ojikutu said.
Like most educational suppliers, FLOW is involved in the B2B2C business where schools and parents are the consumers of its products.
“Schools purchase bundles for teacher training through the FLOW Academy, while parents can enroll their children in the FLOW Club and sign up for relevant courses. This dual-channel revenue stream ensures steady funding and scalability of our offerings,” said Ojikutu.
