Potcast Productions, an Egypt-based podcast production company, has closed an undisclosed pre-seed funding round to improve the quality and expand marketing and future programs of the series produced.
Launched in 2020, Potcast founded by Islam Adel, produces 15 different podcast programmes targeting different customer segments, the company reached 7 million listens and over 600K viewing hours in the past 6 months.
Its pre-seed funding round is provided by Innovative Media Productions (IMP), an Egyptian media company producing Egypt’s Shark Tank show, which invested in Potcast Productions back in April. It also includes prominent investor Ahmed Tarek Khalil.
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The funding will be assigned to improve the startup’s content creation capacity, expand its marketing outreach, and boost the pace of developing new premium podcast series that will be interesting for the constantly expanding base of consumers. This round of investment will also fund aspirations to offer detailed audio content creation in both digital and traditional formats, thus enhancing Potcast’s status as a creator of audio-first content.
“Securing this follow-up investment from IMP and Ahmed Tarek Khalil is a testament to the hard work and dedication of our team. Their support validates our mission to transform podcasting in the region and propels us forward as we continue to innovate and expand our reach,” Adel said.
